The Sadsville Campaign

Written especially for The Martin Roberts Foundation, SADSVILLE specifically promotes CHILDLINE and other charities and organisations to help children and young people. As with the other titles in The Villes series, the reason for everyone being sad is a whimsical one, but the story illustrates in a light hearted way that sometimes by taking a different perspective on things, and with other people’s help, even the most challenging problems can be sorted out.

The Martin Roberts Foundation would like to repeat the success created locally and through National sponsorship and donations, raise enough money to enable a copy of SADSVILLE to go to EVERY year 4 child (age 8/9) across the country. That approximately 770,000 books! And to put this into pounds and pence, we calculate that we have a fundraising target of £250,000. But, just as Herman seeks help to meet his challenges, The Martin Roberts Foundation is confident that with the right help, we too can meet this goal. The national version of the SADSVILLE book, will also serve as a DIRECTORY for other charities and organisations that are aimed at helping young people. From charities and support groups that deal with mental health, bullying, eating disorders, abuse….there are many wonderful organisations that can help young people. Listing their details in the SADSVILLE book will make it easy for children and their parents to see that these channels exist and how to make contact with them.

770,000 copies of SADSVILLE to be given out FREE to every Year 4 child in the country.


Thanks to local sponsors, the SADSVILLE book has been distributed across the whole of the Bath & North East Somerset local authority and in summer 2018, free books will also be given to all Year 4 children in the Greater Somerset County. Working through schools, each child in this target age range has been given a FREE copy of the book - which carries important links to the NSPCC and Childline. Visit our NEWS page to see what a great success this was.

I think that Sadsville is an excellent book. What impressed me so much was the quality of the story and the characterisation. It really draws you in and you want to know what happens in the end. I like the fact that the support is offered in a way that does not inhibit the enjoyment of the story but at the same time it allows children to access the appropriate support that they may need. A very genuine piece of writing.

Sarah Salmon, Head Knowle West Children's Centre

Supporting the NSPCC and CHILDLINE

The NSPCC say that younger children don’t know about how to help themselves if they are in a difficult situation. They may be feeling terrible unhappy or worse still, suffering abuse or neglect and yet don’t have the knowledge of organisations and charities that may be able to help them.

This is why the Martin Roberts Foundation is so committed to distributing Sadsville to this age group as it not only illustrates the point that problems CAN be solved but also highlights a number of organisations that can help.

"Thank you for creating this highly entertaining and original way of raising children’s awareness of how they can reach out for help through support services such as Childline. I wish the Sadsville book project every success.”

Dame Esther Rantzen, DBE  & Founder of Childline

If we can give young people the tools they need to deal with whatever life throws at them, then our goal will be achieved.

If we can provide some relief to children and young people in need through the support of other charities and organisations, then our goal will be achieved.

If we can bring an end to the suffering of children at the hands of bullies, then our goal will be achieved.

Make a Donation

Make a one off or regular donation through our Just Giving page. Safe in the knowledge that Every £ donated goes straight to the work of the Foundation.

Donate as you shop

Donate without spending your own money by simply choosing the Martin Roberts Foundation as your nominated charity through EasyFundraising when you buy from thousands of online retailers.


We have sponsorship packages ranging from £5000 to £50000 to appeal to businesses and individuals both large and small. Please visit our Sponsor page to learn more about what this entails.

Martin Roberts Foundation. Registered Charity in England & Wales.

wesleyan chambers, park road, paulton, bristol, bs39 7qq

Registered Charity 1172905

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